Buy on-line direct from Looking Glass - at last!

At last you can now buy the Looking Glass collections direct from us, delivered the very next day right to your door! We launch the new website with our spring / Summer 2008 limited edition collection 'The English Rose'.

Looking Glass was launched in Autumn / Winter 2006 with their debut collection 'The Tea Party'. Since this time Looking Glass is now stocked in over 100 boutiques nationally and globally.

Designers Emilie Barson and Claire Davey work together lovingly designing each collection, their immense attention to detail helps create this truly inspiring label. And so the Looking Glass story continues.

The name of the label was inspired by the famous story Alice in wonderland, the intention was to create a vintage inspired brand that was fresh and quirky but that looked to the past for inspiration. Looking Glass is essentially a label that has many influences from 40's Hollywood glamour through to an array of colourful and magical musicals and stories that simply inspire and delight. To be dressed by looking glass is to be dressed by your magical fashionable fairy, preferably while you sleep!